Hi, I’m Samar, an Art Director and Illustrator - turned - Product designer. I have always focused on delivering creative and customized solutions for my client’s design needs.
Having embraced a user-centric mindset is what lead me to user experience design.

My experience in working with a diverse range of clients has helped me become an active listener and an effective communicator, cultivate my natural empathy towards their needs and thus become more flexible and adaptable to different design requirements and deadlines.

I transitioned to UX design because my motivation to solve problems that help improve and advance people’s lives make me want to create digital products that are equally useful and delightful. Looking forward, I'm enthusiastic to explore the strategic aspects of product development, combining my design expertise with a product-focused mindset to facilitate user-centric growth on a large scale. 

In my free time, I enjoy fitness activities from spinning to hiking, skiing and SUPing as I soak up the sun. I enjoy reading books on performance psychology, biographies and personal development while listening to lo-fi or bossa nova beats. I relax by taking long beach walks while listening to some of my favourite podcasts or you’ll find me sketching away on my iPad.

Some of My UX Skills
Design thinking, user research (competitive analysis, surveys & interviews,
user personas & stories), u
ser flows & journey maps, information architecture, 
wireframing & prototyping, usability testing, visual style guides.

Tools of the Trade
Figma, Sketch, Invision, Zeplin, Miro, Photoshop, Illustrator & 
a good old fashioned pen & paper!
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