L'Occitane En Provence Middle East
Concept development, art direction and illustrations
The objective was to create a new and exciting product offering specific to the Middle East market to celebrate the holy month of Ramadan. An advent calendar is a perfect gift idea as it offers a different beauty product for the entire month. Taking care of oneself during the holy month is part of the Ramadan culture and thus L'Occitance wanted to encourage this by offering a beauty product for each day of the month through the advent calendar.
I was tasked to develop the concept, art direct the design and create the illustrations for the package and other POS key visuals.
Cover and inside package design
Point of sale display
Cover and inside package artworks