Client
L'Occitane En Provence Middle East
Work Completed
Concept development, art direction and illustrations
The objective was to create a new and exciting product offering specific to the Middle East market to celebrate the holy month of Ramadan. An advent calendar is a perfect gift idea as it offers a different beauty product for the entire month. Taking care of oneself during the holy month is part of the Ramadan culture and thus L'Occitance wanted to encourage this by offering a beauty product for each day of the month through the advent calendar.
I was tasked to develop the concept, art direct the design and create the illustrations for the package and other POS key visuals.
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/aac41c9a-96bf-4af4-8cab-b77ddefee22b_rw_3840.jpg?h=fe5c3c41b9c103f596978bf4b55634ec)
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/81de1445-a941-4fb8-9550-a8cee6ba3535_rw_3840.jpg?h=5b8299c938f399a937e24e9c3d550cb8)
Cover and inside package design
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/3144ef05-35c9-40aa-8de1-9efd6647d34f_rw_1200.jpg?h=79749d8069cf46f6a53b161a2ec4d984)
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/4207aac2-e972-4e68-bc93-611021d5ad2b_rw_1200.jpg?h=9484d8100b6c55bad0b57b67b85a38fe)
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/3387f26d-e8ef-40db-be37-7690d5ca94ff_rw_3840.jpg?h=803645dcc8b6cc25c85e40df8c53c58d)
Point of sale display
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/ab2948a9-a798-437e-aefe-bd626cda21cd_rw_1200.jpg?h=a09de0bb7bdf72b95c1afc300d1afe4a)
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/26bcf155-2514-4569-bca1-baf88701838d_rw_1200.jpg?h=e2de26079f979b8dd6131befd2ca416c)
Cover and inside package artworks
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/60861571-a270-4897-a9b7-544fe5989962_rw_1200.jpg?h=e3c31043223e8af6d615451c004cd36d)
Design elements for the artwork and inside package of the window