Client
Sofitel Dubai Downtown Hotel
Work Completed
Concept development, art direction, character design and illustrations
Sofitel Dubai Downtown wanted to create a set of illustrations as part of their social media content to increase engagement and brand awareness. We introduced a character named Sofie, who is a brand admirer, to share some of her favourite experiences during her stay the hotel
The bespoke illustrations were a fantastic way to break-up the use of repetitive photographic images and stand out. Also, they were a great way to tell short stories in a fun and relatable way and engage with the audience
![](https://cdn.myportfolio.com/7550a166-95af-4756-85da-00345b59c935/9ebd5989-5167-43bd-9a03-991e51fce949_rw_1920.jpg?h=d0eb46cd59d5873f9fd16759a85f9577)