Sofitel Dubai Downtown Hotel 
Work Completed
Concept development, art direction, character design and illustrations

Sofitel Dubai Downtown wanted to create a set of illustrations as part of their social media content to increase engagement and brand awareness. We introduced a character named Sofie, who is a brand admirer, to share some of her favourite experiences during her stay the hotel

The bespoke illustrations were a fantastic way to break-up the use of repetitive photographic images and stand out. Also, they were a great way to tell short stories in a fun and relatable way and engage with the audience

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