Client
Sofitel Dubai Downtown Hotel
Work Completed
Concept development, art direction, character design and illustrations
Sofitel Dubai Downtown wanted to create a set of illustrations as part of their social media content to increase engagement and brand awareness. We introduced a character named Sofie, who is a brand admirer, to share some of her favourite experiences during her stay the hotel
The bespoke illustrations were a fantastic way to break-up the use of repetitive photographic images and stand out. Also, they were a great way to tell short stories in a fun and relatable way and engage with the audience
